You almost certainly have heard of link building strategies such as traffic and link exchanges, as well as article submission. And the most utilized strategy and technique SEO companies use is called directory submission.
It is most likely you know what a web directory is, but if you do not we will explain. A web directory is a categorized website, within these categories links are place with title and description and your URL.
There are thousands upon thousands of free and paid web directories on the Internet today. With many new ones being created daily. Many directory owners and companies like to boast of high pagerank on a new directory, but how can that be since the directory is new? Well, it’s quite simple, they are using dropped or expired domains or one’s which they bought just for the pagerank. Even if these directories show valid Pagerank, it is most certain this will drop when Google does its next update. Don’t let this trick you into paying a fee to get listed.
Directory submission can be a very inexpensive yet effective way to gain backlinks. However, you should also do a bit of research before submitting to these directories or paying to have someone else do them for you. There are many companies that just spam your link to directories and even worse are the directory owners that just approval all listings and these will give you no value.
You might also want to check to see how many domains are on one IP. Many companies also will put hundreds of domains on one single IP. It is best to find directories or sites you wish to link with that have no more than five domains on one IP.
Try directory submission to gain easy inbound links to your website.